I am 100% certain that most of the creators you might see with sponsorships and Patreons have realized that simply having a good active Patreon lets them up their sponsorship money and thats why many keep it around even when its revenue by comparison is a rounding errorĪnd yet it is. Its not required by any means, but it serves a purpose around this. That is all to say that you can get much better sponsorships if you have a Patreon because it a very strong signal to companies about your viability in the community. I have to say that Sponsorships make much more revenue than Patreon, however sponsors have gotten a bit smarter and not simply relied on view count anymore, they look at things like quality metrics, how the creators voice stands in the community and other aggregate factors (which we would factor for them in the product as a good estimate, we were an organic match making service in a way). I worked on a creator economy Salesforce-like product for the for businesses wanted to pay creators, run campaigns, interact with creators on a unified platform etc. Quite often it doesn't work out most restaurants close within a year or two of opening. You buy kitchen equipment and ingredients and hope to turn a profit from satisfying the desires of the public. It's almost directly analogous to opening a restaurant. And, as her own boss, she drove herself to work harder to the point of burnout. Nobody "made" her do this: she was working for herself. And I could see the light going out of her eyes a little. I watched her churn-out videos, just ads for knives, mixers, or meal kits. She started taking on sponsors, then product placements, then brand deals. Suddenly, she needed some serious cash to keep it all going. > Eventually, her viewers were asking for more recipes, more elaborate productions, and fancier kitchen gadgets to review. The advantage of Patreon-like systems is they let the creators "whale hunt", by taking much larger amounts of money from a small number of more engaged fans. How many millions of content creators are there out there? How much disposable income do fans really have? People need to look at the numerator and the denominator.
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